Your Brand, Played to Perfection

When you put your logo on a game, you're not just branding an item, you’re branding moments.

A well-designed game becomes part of celebrations, team days, and summer weekends. It’s a moving, memorable expression of your brand — and every toss, stack, or win carries your story forward.

Here’s how to make sure your custom branded game looks every bit as good as it plays.

1. Think Big — and Keep It Clear

Bold, simple artwork always works best. Large logos and clean graphics make an impact from any distance — especially outdoors.

If your logo includes fine detail, consider a single-colour version or an engraved mark. Less is often more when your goal is recognition in motion.
Pro Tip: Use high-resolution vector files (.ai or .eps) so your branding stays sharp when scaled up on larger games like Cornhole or Connect Four.

2. Match Your Brand Personality to the Play

Every Backyard Game tells a story — the key is making sure it tells yours.

Whether it’s Cornhole, Kubb, Connect Four or Tumbling Tower, the beauty of branded games is how adaptable they are. You can bring your brand personality to life through colour, tone, and design:

Bold & Energetic?
Go for striking contrasts and big, confident logos that stand out in motion.

Premium & Polished?
Keep it refined with subtle engraving or tonal prints on natural wood.

Playful & Inclusive?
Use bright colours, curved shapes, or a fun tagline to add warmth and approachability.

No matter your aesthetic, the game becomes a living extension of your brand — one that people can touch, play, and remember long after the day’s done.

3. Choose Colours That Pop in Real Life

Colour is one of the quickest ways to make your brand stand out and the right application method ensures it stays true to your palette.

For Cornhole, we print your design on a high-quality vinyl laminate decal. That means you get accurate, vivid colour transfer that matches your brand — bold hues, gradients, and fine detail all come through beautifully.

For Kubb, Tumbling Tower, and Giant Connect Four frames, we brand using engraving. This creates a premium, timeless look that pairs perfectly with natural hardwood. Engraving works best with simplified artwork or single-colour logos where contrast is key.

For Giant Connect Four counters, you can go two ways:
1. Vinyl laminate decals for full-colour, high-impact branding, or
2. Plain counters to keep the look clean and minimal.

The goal is choosing colours and finishes that stay visually strong whether they’re indoors, outdoors, or photographed at an event - and that feel true to your brand identity.

4. Design for Longevity

Great branding doesn’t just look good on day one - it still looks good next summer.

That’s why we use quality finishes, weather-resistant materials, and long-lasting inks. By pairing your logo with craftsmanship that endures, you’re signalling the same about your brand: built to last, made to be shared.

5. Tell a Story Through Play

When your game comes out at an event or BBQ, it’s a talking point — and a story starter.

Design it with that in mind. Maybe it celebrates your anniversary year, your company values, or a campaign theme.
The more meaning behind the design, the more memorable the experience becomes.

Play With Purpose

Branding is most powerful when it connects people — and that’s exactly what games do.

So next time you’re designing a branded piece, don’t just think of it as a product. Think of it as an experience — one that invites people to laugh, play, and remember your brand for all the right reasons.

Ready to see your brand in play?
Enquire now about custom branding for your favourite Backyard Game.
Explore Custom Branding Options →