Move Over Branded Pens — It’s Time to Play

We’ve all been to that corporate event: the branded tote bag, the stress ball, the flyer that ends up in the bin by Monday. But there’s a new wave of brand experiences taking over New Zealand workplaces - ones that don’t just show your logo, they live your brand spirit.

Enter the world of custom branded games - the ultimate conversation-starter and connection-builder for corporate events, conferences, and team days.

When done right, these games transform ordinary gatherings into unforgettable brand moments.

Why Branded Games Work

1. They’re Instant Engagement Magnets

Forget icebreakers - these games are the icebreakers.
A game of Kubb or Connect Four draws people in naturally, creating instant interaction (no forced mingling required).

2. They’re Visually Shareable

Branded games look incredible in photos and videos.
When attendees share moments online, your brand gets organic reach that feels authentic - not paid.

3. They Last Well Beyond the Event

Unlike consumables, a custom Cornhole or Kubb set lasts years.
That means your brand stays part of future staff BBQs, client days, or community events -long after the lights go out.

4. They Showcase Brand Values

Sustainability. Togetherness. Fun.
Backyard Games NZ builds premium, long-lasting products that embody Kiwi craftsmanship and quality - so when your brand is printed on one, it’s making a statement about what you stand for.

Choosing the Right Game for Your Event

Different events call for different vibes.

• Cornhole – the crowd favourite. Competitive, quick to learn, and visually striking with large branding zones.

• Giant Kubb – strategic and team-based; perfect for larger corporate groups or tournaments.

• Tumbling Tower – inclusive, relaxed, and great for indoor or outdoor lounges.

• Giant Connect Four – nostalgic and family-friendly; ideal for brand activations and open days.

Need help deciding? The Backyard Games NZ team can match your brand’s personality and event size to the perfect game setup.

 Explore Custom Branded Games →

Play Your Brand Right

Custom branded lawn games aren’t just a novelty - they’re a strategy.
They bring your brand to life through play, storytelling, and shared experiences.

So next time you’re planning a corporate offsite, conference, or customer event, skip the standard swag and give your team something they’ll actually use.

Ready to play smarter?

Explore Backyard Games NZ’s range of premium custom branded outdoor games today.
Learn More →